VIDEOS DermaTips



A renowned Spanish academy of dermatology wanted to offer dermatologists an update on different topics, using an innovative and entertaining format that would reach the largest number of specialists.


To meet this need, we proposed to carry out an initiative that would offer useful and practical information in short video format, enriching the professional activity of dermatologists through quick and easy access.

We began by developing our own branding that would give the project personality and distinguish it within the academy website. This is how DermaTips was born. Then, we convened 12 highly regarded dermatology doctors to record content pills in which each spoke on a current topic of interest. We complement your explanations with attractive presentations that will facilitate understanding and expand the information visually. We planned the publication of two videos every two months so that partners could see the content progressively, maximizing impacts. Finally, we complemented the initiative by developing a newsletter to send via email to dermatologists, as well as content on Twitter, with the aim of promoting the publication of each new installment, giving the videos much more visibility.


The academy has conveyed its satisfaction with the result. We have not finished yet and 1178 specialists have already been able to enjoy the most relevant current contents in dermatology by visiting the web.