ABASAGLAR launching

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Challenge​

Our challenge consisted in carrying out the internal and external launch campaign of the first insulin glargine biosimilar, similar to the gold standard, so it had to follow a differentiating strategy that would not leave anyone indifferent.

Solution​​

We study the real needs of the different targets and, as an essential conclusion, we reaffirm the beginning of insulinization as one of the great challenges for diabetic patients. Therefore, we set out to turn this stressful experience into a more bearable experience. How? Promoting the use of tools that will help overcome barriers.
We made available to the patient a starter kit that included explanatory videos, a magnifying glass for the pen, and materials with synthesized instructions.

Based on this idea, we made an action plan with an internal launch to the sales network, and an external multidisciplinary launch of specialists, in charge of training the next step.

To broaden the knowledge to all the profiles that participate in the management of the diabetic patient, we launched an Own Training Degree at the beginning of insulinization for nursing professionals.

Results​

Thanks to the different impacts and training, 5,300 professionals have new resources, knowledge, and tools, which have facilitated the control of diabetic disease to thousands of people.